All Things Hair

September 27, 2016

boohoo kids

So yesterday online fashion retailer boohoo.com launched their kidswear line BoohooKids. The launch comes as the business approaches its 10th anniversary and follows the successful launches of menswear, petite, tall and sportswear.

The collection is made up of 70% girls & 30% boys from vests to coats to shoes. The collection really does have a bit of everything. In this case its age appropriate fashion for kids, and in line with this some of the pieces are "mini-me's" of the adult collections. Sizes starting from 5-6 years going all the way up to 13 years and shoe sizes from 10 - 1.

Boohoo will add new styles daily to the kids collection with prices ranging from €4 - €39

“Launching childreswear is a natural progression for us. We are an inclusive brand and we wanted to be able to offer our customers affordable fashion for their children." said a spokesperson for Boohoo

Scarlett Thomas daughter of actors Ryan Thomas and Tina O'Brian is the face of the kids collection.

Boohoo spokesperson also said "Ryan thomas is a lifelong friend of the brand and we were so delighted to be able to make Scarlett thomas the face of the girlswear collection. she looks beautiful in all the pieces."

Here are some of my favourite pieces from the collection: